Samkes Boutique Craft was founded by Sam Gumbi, an unemployed and proudly African woman. This company also operates as a Non-profit organisation that works very close with community and individuals who are interested in art and craft business. We specialise in Tele-wire bowls, beads items and african/traditional clothing.
Projects
African Fashion Show (showcasing my products/ clothing line. This event also gave young girls around Durban and KwaZulu-Natal an opportunity to showcase their modelling skills. Also spoke about women in Business. About how to start up; business empowerment; and engaging to relevant topics that are social illnesses.
Class/Group Training & One on one Consultation
Over the years to date, we’ve been engaging with lot of communities to offer free trainings and also sponsored program by well recognised companies.
MARKETING STRATEGY
- Marketing Plan Determining the right marketing tactics and strategies.
- Go To Marketing Strategy on field marketing/ advertising products.
- Selling products to the public Campaigns and awareness to the community.
- Gathering data about your customer.
- Outbound Marketing
- Developing long and short-term out bound strategies.
- Market Positioning
- Understand and improve your position in the market.
- Target Customer Applying qualitative and quantitative research methods.
- Market Research Analyzing our target market and gathering data.
- Inbound Marketing
- Building an actionable inbound marketing plan.
- The Medium Of Marketing we use are through exhibitions, social media and in shop interactions client and potential buyers to be aware of the products we offer. Further-more, we hand out brochures with the products to gain more public awareness.
OUR PROCESS
Mission
To provide training in the rural areas of South Africa in order to fight against poverty and also export craft product international.
Vision
To empower all South African disadvantaged communities in order to sustain them through art and craft skills development and alleviate poverty.
“Samkes Boutique Craft is unique it brings in old traditional designs and incorporate them with the modern style in the arts and craft. “
OUR PURPOSE
To contribute in the fight against poverty in South Africa by transferring art and craft skills to the unemployed people of south Africa to enable them to provide for themselves and their families.
OUR SERVICES
We provide a holistic enterprise development package.
These package includes the following;
- ransferring of art and craft skill to urban and rural communities.
- Teach innovative ways to come up with new designs.
- Initiate new products, new trends including gifts and decor products.
- Art and craft material supply.
- Training on business management skills.
- Teach innovative ways to display art and craft at exhibitions